Graze is Coles' own beef product line. What makes Graze different to any other competitors is the transparency to the product, and so we wanted to make sure we can deliver this through the website. The website show details about their background story, their beef products as well as related recipes and a short interview with the farmers.
Working directly with stakeholders and armed with great image library and content, we started looking for the most appropriate cms system to suit the budget before going into design. Even though the website is based of off a template, I designed and art directed the pages from scratch.